Nagaland does not yet have a standalone Mia store, though the brand’s jewellery is available at the Tanishq outlet in Dimapur.
The Hornbill Festival has long been a melting pot of tradition, art, performance, and fashion, where Naga style takes centre stage. Spotting an opportunity in this cultural energy, the fine jewellery brand Mia by Tanishqhas made its debut as the Official Style Partner for the 2025 edition.
For the brand, known for its contemporary, youth-focused jewellery, the move marks a strategic first step into a region it believes is naturally aligned with its values of self-expression and modern adornment.
Ajay Maurya, head – category and marketing at Mia by Tanishq, calls this association the brand’s first “stepping stone” in the region, adding that business growth will follow.
“We want to stand for culture curation and self-expression. Our aim is to ensure that the expression born from this association doesn’t remain limited to Nagaland but resonates across the wider North East. And over time, this could naturally lead to business expansion, including new retail outlets,” he says.
Nagaland does not yet have a standalone Mia store, though the brand’s jewellery is available at the Tanishq outlet in Dimapur. The jewellery brand is currently scouting for the right property and location for its first standalone outlet in Nagaland.
It already has a presence in the North East with around four stores in Guwahati and a presence in parts of Meghalaya.
“Nagaland will be our next entry as soon as we secure the right space,” Maurya says.
Mia is growing steadily on the retail front, with over 270 stores across India. Two years ago, the brand had 120 stores across the country. About 90% of its business comes from physical outlets, though its online channel has recently made a strong comeback.
