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Vivo 70 and Vivo 70 Elite: The Future of Smartphones Arrives

A Bold Step Forward Vivo has once again raised the bar in smartphone innovation with the launch of the Vivo 70 and Vivo 70 Elite. These two devices mark a...
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Tata Punch EV: A Compact Electric SUV That Makes Sense for India

Electric vehicles aren't a distant possibility in India. They are becoming a regular part of life. With the fluctuation of fuel prices and cities seek...
Marketing news

WPP Media crafts a citywide spectacle for KFC Feastival

The campaign used adjoining billboards across a key Mumbai artery to create a frame by frame food narrative that pulled commuters into the world...
Marketing news

How IndiGo’s Crisis Became the Hottest Moment Marketing Opportunity for Brands

How Brands Jumped on IndiGo’s Crisis: A Deep Dive into Moment Marketing Done Right When a major airline like IndiGo faces a sudden crisis, most...
Marketing news

Backed by MS Dhoni tie-up, Zed Black eyes Rs 1,000 cr revenue by FY27

As a traditional brand, Zed Black channels over 80% of its marketing spend into TV, about 15% into print, and just 5% into digital...
Marketing news

At a PNB presser, a guard’s shoutout shows women’s cricket’s growing pull

A single remark outside the spotlight, rooted in Kaur’s recent World Cup win, reveals how women’s cricket is converting casual observers into admirers and...

atoz journal - explaining the aim to promote research across multiple fields

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